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Informa India announces the launch of the India International Wine Fair (IIWF)
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Informa India announces the launch of the India International Wine Fair (IIWF)

Date Added: August 25, 2008 06:44:46 PM
Author: Informa
Category: Business

MARCH 2008, MUMBAI: Informa, the owners of global mega-events including the Monaco Yacht Show, Cityscape, 3GSM and Leaders in India - have launched India’s first large international business-to-business wine exhibition. A world class, 3 day exhibition will also feature the 2 day India International Wine Summit, the Informa - IIWF Awards, an exhibitor and media evening, and amongst a number of networking sessions, the obligatory wine and cheese tasting opportunity for key Indian buyers. Informa – the world’s largest professional media firm – is also the owner of information super-brands including Lloyd’s List, Routledge Taylor & Francis and Datamonitor. With a long established track record in creating highly meaningful industry platforms that have facilitated information exchange and peer-to-peer contact in over 70 countries, IIWF is expected to be an important addition to the international wine industry calendar. Bringing together the country’s entire community of wine importers, distributors, wholesalers and retailers, along with noteworthy large-scale buyers including hotels, airlines and restaurants, the event is the single most important forum for international and Indian wine producers, exporters and marketers to firmly establish themselves in the Indian market. “For a country that has produced wine for over five thousand years, and which today has over 120,000 acres of vineyards, it is surprising that the Indian wine industry has until now been relatively underdeveloped ” says Abhaey Singh, Managing Director of Informa India. “In the current context of a booming economy, a burgeoning middle income group, and ever-changing consumer tastes and lifestyles, India’s wine market today is growing at over 30% a year. We expect this market to grow almost tenfold from current levels, to ten million cases within the next decade.” Since India joined the WTO, import tariffs in the country have been steadily lowered, making it easier for foreign exporters to tap into India’s vast consumer market. In response to the requirements of international wine exporters, the Indian government has recently declared its intention to set up a wine board to facilitate imports into the country. India’s Exim Policy now also allows hotels to use 5% of their foreign exchange revenue to import alcoholic drinks without duties. Singh adds that “along with less restrictive import procedures than only a few years ago, the Indian wine market is now finally accessible to international wine producers and exporters. We therefore think that it is an excellent opportunity for international companies to benefit from an early mover advantage in India. And we anticipate that IIWF will be a relatively effortless route through which these brands can establish themselves in the Indian market.” For more information about IIWF, log on to www.iiw-fair.com. ABOUT INFORMA: With hundreds of highly respected companies including some of the world’s biggest information brands - Lloyd’s MIU, Routledge, Taylor & Francis, Datamonitor, IIR, IBC, Euroforum, Huthwaite, Washington Policy & Analysis and many others – Informa plc, the world’s largest professional media and specialist information firm, is present in over 70 countries and publishes over 45,000 book titles; delivers over 2,000 subscription-based services and produces over 12,000 events every year. Informa’s events business includes global B2B and B2C mega-shows such as 3GSM, Cityscape, IPEX, The Monaco Yacht Show, The Bride Show, and the world’s largest series of business leadership events, the most recent speakers at which included Kofi Anan, Richard Branson, Steve Forbes and Philip Kotler. For more information about Informa, please visit www.informa.com. Informa India A202 Business Square Solitaire Corporate Park Andheri-Kurla Road Chakala, Andheri East Mumbai 400093 India e-mail: iiwf@informa.in website: www.informa.in
 
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